How to Sell More Homes with the New HECM / Reverse Mortgage for Purchase

Thursday, January 21 | 1:00 - 2:00 PM
Location: North 252

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: 55+ Housing Builders & Developers, Sales & Marketing Professionals, Single Family - All

Track(s): 55+ Housing

Moderator(s): Larry Armstrong, Reverse Mortgage Funding, LLC, Denver, CO

Speaker(s): 
Jason Coffee, Epcon Communities Franchising, Inc., Dublin, OH | 
Julie Didyoung, Reverse Mortgage Funding, LLC, Lancaster, PA | 
Nathan W. Jameson, Traditions of America, Radnor, PA

What It’s About:
This is not your grandfather's reverse mortgage. The Home Equity Conversion Mortgage (HECM) program has been around for decades, yet is still a resource many builders don't fully understand or utilize. In this session, discover how any builder that builds or sells a home to a 62+ person can use an HECM to differentiate themselves. You will hear: how one Mid-Atlantic builder guides 62+ buyers to purchase new homes using an HECM loan; an industry lender describe an expedited, quick closing/funding process; and an active adult builder discuss how they've increased sales and profits in their communities. Come away with the knowledge of what you need to incorporate into your business to boost sales.

What You'll Learn:
Learn how FHA refinements have made HECM programs stronger and how to develop replicable models to establish profitability in selling to the 62+ buyers' market. 
Gain knowledge to differentiate your company and communities from local market competitors – with specific, replicable advertising/marketing collateral. 
Learn from industry leading builders the rationale for embracing and actively developing dominant market segment position driving increased sales.
Understand how the "HECM for Purchase" program is a third way to purchase a home - beyond cash and conventional mortgages - and quite possibly the best way for 62+ buyers.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)