iBeacons & Beyond: The Latest Digital Tools You Must Know About to Beat the Competition

Wednesday, January 20 | 1:00 - 2:00 PM
Location: South 229

Format: Innovation Session 
Level of Content: Intermediate 

Appropriate for: Multifamily Builders & Developers, Single Family - All, Young Professionals

Track(s): Sales, Marketing & Customer Focus

Speaker(s): Paula Rhoads, Rhoads Creative, Inc., WEST CHESTER, PA

What It’s About:
Imagine buyers using their iPads to superimpose virtual options to the home they are actually standing in - there's an app for that. Did you know you can place "iBeacon" sensors throughout a model and send details of the home's features to buyers' smartphones as they walk by? The digital and online marketing options for builders are constantly evolving - if you don't keep up, you will lose out to your competition. This session will discuss the latest digital tools and tactics builders should be using and show you how to apply the most cost-effective choices to connect with buyers online and drive them to your sales centers. We'll explore what's up-and-coming and even have a live demo of iBeacon technology!

What You'll Learn:
Discover the latest online marketing options and how to leverage them to increase sales.
Learn what digital opportunities you can apply immediately to your marketing campaigns to quickly make a difference in traffic.
Recognize the right internet opportunities for your demographic to ensure your marketing dollars are spent wisely.
Explore what's up and coming so your marketing plan puts you ahead of the competition.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)