Digital photography has arrived in dentistry and certainly in the specialty of periodontics. In conjunction with computers and imaging software, digital photography is an optimal way to educate, motivate and communicate recommended treatment to patients. Regardless of one’s verbal and procedural skill level, seeing is believing for the patient. The result is increased case acceptance and referrals. Course participants will be able to take what they have learned and use the information immediately upon returning to the office to develop an effective marketing plan, helping to take their practices to a new and exciting level!