Increase Your 50+ Market Share by Winning Sales from the Resale Market

10:00 AM - 11:00 AM
Las Vegas Convention Center, North 252, Level II
Track: 50+ Housing
Continuing Education: NAHB – 1 hour
Level: Intermediate

NAHB is forecasting that there will be almost one million sales of existing single-family homes to households 55+ in 2014, but of these, only 41,000± are expected to be new homes in 55+ targeted
communities. This session will share advanced consumer and market research and marketing and sales strategies to help 50+ home builders capture more sales from 55+ households instead of losing those buyers to the resale market. Topics covered include the importance of having an appropriately-designed website, supportive printed handout materials, compelling on-site product benefit demonstrations, the effective use of web and social media marketing and hiring and training sales staff.

Speaker(s):
Helen Foster, Foster Strategy LLC, New Orleans, LA
John Schleimer, NorCal Market Perspectives Inc., Roseville, CA
Bob Schultz, New Home Specialist, Boca Raton, FL