Influence 2.0: The Return of the Jedi Marketer

Thursday, January 21 | 10:00 - 11:00 AM
Location: South 223

Format: Spotlight Session 
Level of Content: Intermediate 

Appropriate for: Multifamily Builders & Developers, Sales & Marketing Professionals, Single Family - All

Track(s): Sales, Marketing & Customer Focus

Speaker(s): 
Brian Flook, MIRM, Power Marketing, Hagerstown, MD | 
John Palumbo, MIRM, The Sterling Group Inc, Jacksonville, FL

What It’s About:
Every sales and marketing endeavor is about influence. Whether using a website to elicit a visit to your community or a face-to-face conversation to upsell options, getting a prospect to say 'yes' is a powerful skill. But influence isn't the result of authority, it comes from effective and compelling communication. This session will share new insights into the psychology of influence and how you can leverage this in your marketing, sales presentations, options upselling, closing and more. You'll learn about the three most powerful human motivators and why some messages never reach a person's consciousness while others seem to stick. What you say matters and this session will help you create messages that influence prospects to take action!

What You'll Learn:
Learn how to bypass the brain's gatekeeper and get your messages directly to the conscious mind of your audience.
Understand the compelling needs of your audience, and learn how to create messages that hit home and cause action.
Learn why your buyers hear some messages but ignore others.
Learn why being seen as different is more effective than being seen as better.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)