Luxury Home Design & the Consumer Decisions that Drive It

10:00 AM - 11:00 AM
Las Vegas Convention Center, South 231, Level II
Track: Home Design
Continuing Education: NAHB – 1 hour, AIA – 1 LU hour
Level: Intermediate

Why do custom home buyers want what they want? Learn about the values and emotions that drive the decisions, creating the world of luxury residential interior design and home building. Through images, statistics and examples you will get a better understanding of the high-end custom market. Learn how to be successful by understanding why these consumers make certain purchases, how their decisions are made and most importantly, how you can meet their needs.

Speaker(s):
Troy Beasley, Beasley & Henley Interior Design, Winter Park, FL
Stephanie Henley, Beasley & Henley Interior Design, Naples, FL