Picture of EIM Keynote Lecture: Supersize my Exercise! Learning from Mad Men, the Marlboro Man and Freakonomics to Promote

EIM Keynote Lecture: Supersize my Exercise! Learning from Mad Men, the Marlboro Man and Freakonomics to Promote

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EIM Keynote Lecture: Supersize my Exercise! Learning from Mad Men, the Marlboro Man and Freakonomics to Promote

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