Marketing for Profit & Growth: Exploit Your Niche

10:00 AM - 11:00 AM
Las Vegas Convention Center, South 220, Level II
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB – 1 hour
Level: Intermediate

Whether you are a small or large volume builder, have sales teams or are utilizing brokers, this session will provide you with proven tools and techniques that will target your markets and maximize your sales and profits in this stronger yet still challenging market.
Topics will include: necessary market intelligence to identify and create a desired and profitable niche; targeted product optimization; pricing tactics; sales team selection; performance monitoring and maximization; and cost-effective marketing.

Speaker(s):
Daniel Levitan, Levitan & Associates, Fort Lauderdale, FL