Mastering Digital Marketing for Multifamily Developments

1:00 PM - 2:00 PM
Las Vegas Convention Center, North 253

Format: Building Knowledge Session
Level of Content: Intermediate
Track: Multifamily
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Multifamily Builders & Developers, Sales & Marketing Professionals

Speaker(s): 
Jamie Gorski, The Bozzuto Group, Greenbelt, MD
Amy Weedon, Merrick Towle Communications, Beltsville, MD

What It’s About:
Today's digital marketing landscape is ever-changing, and multifamily professionals are challenged with understanding these trends to effectively reach their prospects. This session will explore the social media sites, tools, techniques and campaigns that can can be used to communicate your messages, and ultimately, start a conversation with your prospects. It will also show real-world examples of digital campaigns that worked - and didn't work - and examine why.

What You'll Learn:
Discover the latest digital marketing trends and social media strategies and how to maximize your digital marketing spending.
Learn how to identify your target audience so you reach the most receptive renters and which online sites, tools, techniques and campaigns will most effectively reach them.
Understand how to create messages for your target audiences that resonate, so to increase chances of forming a relationship with your prospects.

Related Program(s):
Content Is King: Drive More Traffic, Leads & Sales with Content Marketing
Digital Marketing Delivers: How to Create Engagement & Build Competitive Advantage
Click, Connect, Commit: How Custom Builders Can Personalize the Online Buyer Experience