Metadata— What Works, What Does Not and Why?

Moderator:
David Bialik, Entercom.com - New York, NY, USA
Presenters:
Kirk Harnack, Telos Alliance - Nashville, TN, USA; South Seas Broadcasting Corp. - Pago Pago, American Samoa
John Kean, Kean Consultants LLC - Washington DC, USA; Cavell Mertz & Associates - Manassas VA, USA
Robert Orban, Orban Labs Inc. - Pennsauken, NJ, USA
Samuel Sousa, Triton Digital - Montreal, QC, Canada
Kent Terry, Dolby Laboratories Inc. - San Francisco, CA, USA

Metadata seems as simple as describing content, but in reality you have to understand what the different distribution systems support, then you have to consider that you might be doing On Air, Online Live, Podcasts, and add some revenue options such as Server-Side Ad Insertion.

Metadata and other trigger information will be crucial and understanding the differences between what is stored in files, how these files are played out, and how data transported through the different systems. Then you also have to think about the experience that created for the end-user.

Let’s try exploring what is possible vs what is effective. To be truly universal is actually a challenge. Let’s talk about this.