Moneyball: Using Home Building Metrics to Sideline the Competition


10:00 AM - 11:00 AM
Las Vegas Convention Center, North 262

Format: Building Knowledge Session
Level of Content: Novice
Track: Business Management & Operations
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Single Family - Small Volume Builders, Single Family - All

Bob Whitten, SMA Consulting, Orlando, FL

What It’s About:
The award-winning book Moneyball describes the penny-wise 2002 Oakland A's quest to compete against the rich New York Yankees and how they did so by exploring the deep metrics of Major League Baseball. By understanding those metrics they discovered undervalued talent and created a team for maximum success with minimal payroll. For many small volume builders, this story of unbalanced competition sounds all too familiar. Taking a lesson from the A's, this session will explore the key financial, operational and sales/marketing metrics of home building success. You will learn how to utilize and refine these metrics to guide operational improvements in your business so that you too can compete head-to-head with larger builders in your market.

What You'll Learn:
Learn the key metrics and measurement systems that define success in the home building industry.
Understand the cost-effective and operationally-efficient ways to gather and report data associated with key metrics.
Learn how to calculate the productivity ratio and how that ratio can be used to make staffing and personnel management decisions.

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