Move-Up Family Homes: The Newest Must-Have Design Features

Wednesday, January 20 | 1:00 - 2:00 PM
Location: South 231

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Designers, Architects, Engineers & Planners, Sales & Marketing Professionals, Single Family - All

Track(s): Design, Land Development & Community Planning

Moderator(s): Sean Sullivan, Living Stone Construction Inc., Black Mountain, NC

Speaker(s): 
David Kosco, Bassenian Lagoni Architects, Newport Beach, CA | 
Matt Sauls, Pardee Homes, Lake Elsinore, CA | 
DAN SWIFT, AIA, BSB Design, West Des Moines, IA

What It’s About:
Following the housing recovery, the competition for move-up family buyers is tough. Last year's optional design features are this year's standards, so what is next on the design horizon? Staying ahead of the competition means designing a product that offers the next cool thing. In this session, hear from industry leading builders and architects what the must-have design features are that you should be including in your product offerings. THIS SESSION WILL BE OFFERED AGAIN ON WEDNESDAY, JANUARY 20, FROM 3:00-4:00 PM.

What You'll Learn:
Learn the top 10 plan features that leading builders are including in their designs.
Learn what is working regionally in best-selling designs from across the country.
Determine what design features are most important to your buyers by asking the right questions.
Learn how to balance design impact and construction cost to reach multiple levels of attainability.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.00 LU hour(s)