Multifaceted, Multipurposed, Multifamily Marketing

1:00 PM - 2:00 PM
Las Vegas Convention Center, North 252

Format: Building Knowledge Session
Level of Content: Intermediate
Track: Multifamily
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Multifamily Builders & Developers, Sales & Marketing Professionals

Speaker(s): 
Jennifer Nevitt, Forty-Two, LLC, Plymouth Meeting, PA
Lori Snider, The Lori Snider Company, Aurora, CO

What It’s About:
This session will showcase the latest marketing trends, techniques and strategies needed to quickly lease-up new multifamily developments and to keep communities full. You'll get innovative event, public relations and promotion ideas, and the panelists will examine best practices in measurement, market analysis and target market development as they relate to marketing multifamily properties.

What You'll Learn:
Examine innovative marketing campaigns that increase leasing pace and/or maintain occupancy.
Learn how to implement successful, low-cost promotional efforts that make your communities stand apart from the competition.
Determine how to evaluate the effectiveness of your marketing efforts in order to minimize costs and maximize ROI.

Related Program(s):
Mastering Digital Marketing for Multifamily Developments
Multifamily Economic & Market Outlook
The Millennial Divide: Understanding the Varied Needs of This Diverse Generation of Renters