New Rules for Marketing to Today's 50+ Consumer

10:00 AM - 11:00 AM
Las Vegas Convention Center, North 252, Level II
Track: 50+ Housing
Continuing Education: NAHB – 1 hour
Level: Intermediate

The 50+ market has changed dramatically and so have the rules for marketing. Today’s consumers have new plans, hopes and desires and communicate much differently than they did in the past. Furthermore, they are less trusting, slower to purchase, hyper-educated and extremely vigilant – all of which require fresh
marketing and sales tactics. Armed with the latest market research and case studies from the field and with ideas from panelists that won seven 50+ Housing Awards in 2013, you will leave this session with new approaches that are producing results for other builders. Hear how one community generates over 100 leads per month, and how another builder has increased leads and sales while reducing marketing costs. Be inspired with specific actionable ideas that you can immediately apply to attract and sell to today’s demanding 50+ consumers.

Speaker(s):
Todd Harff, Creating Results LLC, Woodbridge, VA
Barbara Kleger, Kleger Associates, Philadelphia, PA