New Spin on an Old Favorite: Making Email Your Most Valuable Tool for Reaching 50+ Buyers

8:00 AM - 9:00 AM
Las Vegas Convention Center, North 252

Format: Building Knowledge Session
Level of Content: Novice
Track: 50+ Housing
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: 50+ Housing Builders & Developers, Sales & Marketing Professionals

Speaker(s): 
Jessica Champlin, Boulder Creek Builders, Louisville, CO
Paula Huggett, The Bokka Group, Denver, CO
David Miles, Miles BrandDNA, Englewood, CO

What It’s About:
Email may be falling out of favor when trying to reach younger buyers, but the vast majority of those 50+ have personal email and use it regularly. And email carries the highest marketing investment ROI, yet it is one of the most under-utilized tools for this demographic. In this session, experts share how you can create a program for attracting and nurturing 50+ leads using the latest in email and mobile technology. Topics covered include content strategies, growing your list, retargeting, automation and sales strategies that work no matter where prospects are in the buying cycle. Packed with insight and examples, you'll leave this session with a new appreciation for how email can become the most valuable tool in your arsenal.

What You'll Learn:
Learn how email fits within your overall marketing and sales process, and see the amazing results other 50+ builders are getting using these proven strategies.
Get proven, practical tips for using email to generate more leads and nurture existing ones, reaching untapped markets of buyers.
Find out which of the latest email technologies, such as digital direct mail and marketing automation, are most effective for increasing traffic and sales.
See the profound impact of mobile adoption on email, and learn how to harness its power to reach 50+ buyers wherever they go.

Related Program(s):
When Social Media Doesn't Work: How to Build a Smarter Online Marketing System
Click, Connect, Commit: How Custom Builders Can Personalize the Online Buyer Experience
The Ultimate Online Sales Counselor