No Model? No Problem! 3 Strategies for Growing Your Business Virtually

10:00 AM - 11:00 AM
Las Vegas Convention Center, South 227, Level II
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB – 1 hour
Level: Advanced

What’s more valuable today, a brick-and-mortar model home or a virtual marketplace? As the housing industry continues to recover and stabilize, the lingering challenges of acquiring AD&C credit continue. Building model homes, inventory homes and perhaps even maintaining a showroom are no longer realities for many home builders and remodelers. This program
reveals how the small-volume builder can go toe-to-toe with much larger competitors and set their homes apart from those in the resale market. This session will demonstrate how builders can create an Amazon.com-type virtual marketplace, taking market share from larger traditional competitors.

Moderator:
Richard Storlie, New Home Sales Coach LLC, Burnsville, MN

Speaker(s):
Greg Bray, Blue Tangerine Solutions, Inc., Melbourne, FL
Scott Stroud, Builder Radio Media Network, Somerset, KY