Online ROI Playbook: Analytics to Prove Your Online Marketing Works

Thursday, January 21 | 8:00 - 9:00 AM
Location: South 220

Format: Building Knowledge Session 
Level of Content: Advanced 

Appropriate for: Sales & Marketing Professionals, Single Family - All

Track(s): Sales, Marketing & Customer Focus

Speaker(s): Liz Reuth, Neal Communities, Sarasota, FL

What It’s About:
What impact does online marketing have on the bottom line? Do you know which campaigns work and which ones don't? These are the questions that many sales and marketing professionals are asking themselves. Marketers, CFOs and presidents are desperate to calculate the ROI from online sources. Using real campaigns, this advanced session will demonstrate the exact steps to build a framework to track, implement and measure cost per lead, revenue per lead and ROI from your online marketing campaigns. With this knowledge, you will finally identify the campaigns and channels that make the most impact on sales and maximize every marketing dollar.

What You'll Learn:
Learn the best ways to set up tracking URLs and dynamic tracking phone numbers to clearly measure online campaigns.
Understand the difference between cost per lead and value per lead in order to determine which campaigns are achieving positive ROI.
Analyze campaign and call tracking reports to prove return on investment from online campaigns.
Learn why you should shift focus to revenue metrics to determine value from online marketing.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)