1:00 PM - 2:00 PM
Las Vegas Convention Center, North 262
Format: Building Knowledge Session
Level of Content: Intermediate
Track: Custom Building & Remodeling
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Single Family - Small Volume Builders, Single Family - All, Single Family - Custom
Rick Storlie, CMP, CSP, Master CSP, New Home Sales Coach LLC, Burnsville, MN
Yvonne Cummins, CAPS, Morning Star Builders, Houston, TX
Jennifer Symons, Caldwell Companies, Houston, TX
What It’s About:
Many custom builders have limited experience working with developers and more often than not have an oil and water relationship with local Realtors. During this session, hear how a Houston custom builder and developer partnered to build, promote and profit from a three-phased waterfront showcase home tour: planning the event, the five-week home tour and the results that followed. You'll also learn how a custom builder who had not previously worked with Realtors, has developed strong relationships with his local real estate agent community to significantly improve sales.
What You'll Learn:
Hear examples of how various builder, developer and Realtor partnerships have been planned, marketed and executed and the leads and sales that have been achieved as a result.
Gain an understanding of how to created a holistic approach to marketing that ties directly to the sales process.
Learn the importance of better understanding the work of developers and Realtors and how this can lead to improved profits for all.