PR & Marketing: 10 Big Ideas for Small Budgets

Thursday, January 21 | 8:00 - 9:00 AM
Location: North 260

Format: Building Knowledge Session 
Level of Content: Novice 

Appropriate for: Remodelers, Single Family - Small Volume Builders, Single Family - Custom

Track(s): Custom Building & Remodeling

Speaker(s): 
Brenda Collons, C Squared Advertising, Bellevue, WA | 
Katy Tomasulo, Independent Consultant, Seattle, WA | 
Greg Wells, Best Bath Systems, Caldwell, ID

What It’s About:
There is no shortage of new marketing and social media ideas for our industry, but the grand campaigns we hear and read about are often suited only for large builders with dedicated marketing teams. This session, designed specifically for small-volume custom builders and remodelers, will outline 10 affordable and easy-to-execute PR and marketing strategies that you can confidently implement, from promoting completed projects through local publications to leveraging knowledge through content marketing to expanding your reach on social media. Each strategy will showcase real-world examples along with time and monetary investment estimates to provide you with a true picture of required commitments and the tools for immediate execution.

What You'll Learn:
Learn why PR and marketing are essential tools for growing a business, even for those with limited budgets.
Learn easy-to-execute marketing strategies that will increase brand awareness and sales.
Leverage internal knowledge and tools to promote your company as a resources to prospective customers.
Gain an understanding of the time and monetary commitments required to implement an effective marketing campaign.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)