Proven Pre-Sales: How to Sell a Community Before the Walls Are Up

Wednesday, January 20 | 8:00 - 9:00 AM 
Location: South 221 

Format: Building Knowledge Session 
Level of Content: Advanced 

Appropriate for: Multifamily Builders & Developers, Sales & Marketing Professionals, Single Family - All 

Track(s): Sales, Marketing & Customer Focus 

Speaker(s): 
Myers Barnes, MIRM, MIRM, Myers Barnes Assocites, Inc., Kitty Hawk, NC | 
Mollie Elkman, Group Two Advertising, Philadelphia, PA 

What It’s About:
In planning a new community launch, one of the biggest challenges is how to sell before there is anything tangible to see. Buyers are wary to sign a contract before they see a product, and it is often difficult to create a sense of urgency, which results in added time spent waiting for them to make a decision. In this advanced session, see what it takes to plan and execute a new community launch that will generate traffic and urgency among buyers. You will learn the proven forumla for selling the invisible product – your new community. 

What You'll Learn:
Learn how to plan and execute a new community launch, including choosing a date, developing a budget and creating a marketing plan.
Learn how to generate traffic for a new community that creates opportunities to qualify prospects while generating urgency for the project.
Discover the proven formula that will help your sales team successfully execute the pre-sales process.
Create a sense of urgency that psychologically causes a buyer to move sooner rather than later.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)