Proven Sales & Marketing Strategies that Win Big with Boomers & Maximize Your ROI

Tuesday, January 19 | 1:00 - 2:00 PM
Location: North 252

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: 55+ Housing Builders & Developers, Sales & Marketing Professionals

Track(s): 55+ Housing

Speaker(s): 
Rich Carlson, MIRM, CMP, CAASH, Carlson Communications, NORTHBOROUGH, MA | 
Bob Schultz, CSP, MIRM, The International New Home Sales Specialists, Boca Raton, FL

What It’s About:
This session will help you accelerate the decision making process of prospective 55+ buyers by applying the newest marketing tactics and sales techniques to the fundamental strategies that have proven successful for decades. You will analyze real-life examples from an active adult community that created synergy and congruency between sales and marketing efforts and produced extraordinary results. Discover how high performing sales professionals influence and educate today's baby boomers, and how using technology to measure the effectiveness of your marketing expenditures and sales conversion ratios will fast-track the pace and volume of sales and maximize your ROI.

What You'll Learn:
Understand ways to align and harmonize sales and marketing efforts to maximize your ROI. 
Determine a prospect's level of intent in the buying process and develop interactive sales presentations. 
Utilize a mix of advertising - including print, social media, television and radio - to gain the attention of your target market and accelerate their decision to take action.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)