Proven Techniques for Increasing Home Sales with the Most Powerful Influencers - Women

8:00 AM - 9:00 AM
Las Vegas Convention Center, South 220

Format: Building Knowledge Session
Level of Content: Intermediate
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Multifamily Builders & Developers, Sales & Marketing Professionals, Single Family - All

Speaker(s): 
Angela McKay, Lasso CRM, Richmond, BC
Kerry Mulcrone, CMP, Master CSP, MIRM, Kerry & Co., Hudson, WI

What It’s About:
For any business, marketing tells the story of who you are, what you do, and why your product is the best choice. But it doesn't end there. This story must then be told in a way that reaches and connects with various target audiences, yet stays true to your brand. One of the most challenging issues facing builders in 2015 is how to make this connection with women, particularly in the age of social media. This session will empower you to develop your message and refine your brand online and on-site so you can harness the purchasing power of women who, as we know, are the strongest influencers in the decision to purchase a home.

What You'll Learn:
Learn how to develop a message and brand that can be spun into a cohesive marketing plan that is both compelling to a female audience and true to your product.
Learn how to connect with your customers and see more buyers, sales and referrals by using the right message and medium.
Develop a sales presentation that connects with women and integrates with your marketing message.