Putting Passion In Your Online Pitch: Creating A Visual Sense of Place For Home Buyers

8:00 AM - 9:00 AM
Las Vegas Convention Center, South 227, Level II
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB – 1 hour
Level: Intermediate

As online interaction becomes more pervasive in other
industries, new home shoppers are increasing their appetite for a more immersive and visually-stunning online experience. This is an incredible time in technology where visual content and interaction are keys to success. However, while builders are well-suited for creating an interactive visual sense of place,
most are falling behind. This session will walk you through how to create and improve the immersive online experience at every stage of the home buying process. From a prospect who is just beginning his home search to the client who has signed a contract and beginning the design and options-selection
process, understand how technology can play a critical role in helping the buyer visualize the future.

Speaker(s):
Melissa Morman, Builders Digital Experience (BDX), Austin, TX