10:00 AM - 11:00 AM
Las Vegas Convention Center, North 260
Format: Building Knowledge Session
Level of Content: Novice
Track: Custom Building & Remodeling
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Remodelers, Single Family - Small Volume Builders, Single Family - Custom
Moderator(s):
Scott Einfeldt, Co-construct, LLC, Atlanta, GA
Speaker(s):
Matthew Doyle, Excel Builders, Dagsboro, DE
Rusty Green, Compelling Homes, LLC, West Des Moines, IA
Rich Kogelschatz, CAPS, CGP, Heartland Builders, LLC, Rockford, MI
Tony Perry, A. Perry Homes, Winnetka, IL
Todd Usher, Addison Homes, LLC, Greenville, SC
Daniel White, Superior Exterior, Houston, TX
What It’s About:
Have you ever wanted to know the secrets that makes a company #1 in their market? In this lightning round session, six builders and remodelers, all who are at the top of their games, spend a few minutes sharing their biggest tips for success. Topics like marketing, client relationships, production - and even fear - will all be discussed. Stop learning lessons the hard way; instead have your burning questions answered from some of the best in the business and learn how you too can become the #1 company in your market.
What You'll Learn:
Discover the top marketing tactics used by leading builders and remodelers, including how to differentiate your company and how to use metrics to stay lean in your marketing.
Learn top client management tactics and gain an understanding of the conversation inside your clients' heads to preempt their fears and to turn adversaries into partners.
Hear top production tactics, including how to use the "single throat theory" to create accountability and stop having everyone either duplicate work or drop the ball.