REALTORS® & Builders: Why Can’t We Just Get Along?

Tuesday, January 19 | 3:00 - 4:00 PM
Location: South 221

Format: Building Knowledge Session 
Level of Content: Novice 

Appropriate for: 55+ Housing Builders & Developers, Sales & Marketing Professionals, Single Family - All

Track(s): Sales, Marketing & Customer Focus

Speaker(s): Kimberly Mackey, New Homes Solutions, Inc., Tampa, FL

What It’s About:
As builders, we know we need REALTORS® to bring us buyers, yet there is often tension between us. Why can't the experience of working together be more pleasant? The truth is, relationships can be positive and better functioning when you look at this issue from both sides. This session is specifically designed to teach builders how to partner with outside REALTORS® and turn them into a lead-generation machine.

What You'll Learn:
Gain a better understanding of where the general real estate agent is coming from and how to speak their language.
Learn why the MLS is the gift that keeps on giving, and how there are more benefits for the builder than just more REALTOR® traffic.
Teach your sales team how to develop a small group of REALTOR® VIPs who will bring in multiple sales per year instead of marketing to the masses.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)