Refining Your Sales Pitch for High Performance Homes

10:00 AM - 11:00 AM
Las Vegas Convention Center, South 221

Format: Building Knowledge Session
Level of Content: Novice
Track: High Performance & Energy Efficient Building
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Sales & Marketing Professionals, Single Family - All

Moderator(s): 
Michelle Desiderio, Home Innovation Research Labs, Upper Marlboro, MD

Speaker(s): 
Annette Bubak, CMP, CSP, Nevada ENERGY STAR Partners/GREEN Alliance, Las Vegas, NV
Jennifer Nowalk, CMP, CSP, Homes By Dickerson Inc, Raleigh, NC

What It’s About:
Over 80% of consumers value green and energy efficient features in their purchasing decisions, so given the stats, isn't it time to refine your sales pitch to highlight those specific home features and benefits? In this session, you'll hear from panelists who have diverse experiences - yet highly effective and proven results - in high performance home markets. You'll review consumer market research and translate it into actionable marketing tips, see a fun and innovative example used to help homeowners better understand energy efficient features, and discover the techniques one realtor uses to sell these homes. Ready-made marketing materials for NGBS Green Certified Homes will also be shared.

What You'll Learn:
Review marketing themes that are based on consumer research and proven to resonate with home buyers.
Explore the NGBS Green marketing resources available through Home Innovation Research Labs.
Analyze an example of innovative marketing techniques from one custom builder of NGBS Green Certified homes.
Gather tips for choosing Realtors with high performance building expertise and how to list certified green homes on the market.

Related Program(s):
Making Your Business Sustainable with High Performance Building
Techs & Specs for Energy Efficient, Durable Walls