Relationship Marketing for Custom Builders: Online Marketing Strategies to Attract, Educate & Inspire Customer Action

8:00 AM - 9:00 AM
Las Vegas Convention Center, South 232, Level II
Track: Custom Building
Continuing Education: NAHB – 1 hour
Level: Novice

Custom builders don’t often have the same resources as production builders – no model homes, no move-in ready spec homes and sometimes no in-house sales team – which makes it harder to build trust with potential buyers. Faced with these limitations as well as extended sales cycles that can last anywhere
from 3 to 18 months, custom builders must find new ways to differentiate their value and nurture long-term relationships with prospects. Relationship marketing provides an opportunity to attract, engage and inspire potential buyers with education-based content that is distributed online – through blogs, social media,
public relations, SEO and email. Through real-life scenarios, you gain insights of how to plan, execute and measure relationship marketing strategies for your custom home business that will increase website conversion, lower cost per lead and reduce the time from click to close.

Speaker(s):
Dawn Sadler, Idea One Media, New York, NY