Retooling 50+ Sales Strategiesto Ride the Recovery Wave

1:00 PM - 2:00 PM
Las Vegas Convention Center, North 252, Level II
Track: 50+ Housing
Continuing Education: NAHB – 1 hour
Level: Intermediate

The market rebound it is being felt nearly everywhere in the U.S. So, why are some 50+ communities experience occupancy challenges, slow momentum and falling short of budgeted absorption goals? Two case studies of 50+ communities will illustrate the issues that can undermine sales, and offer solutions.
The session will look at product choice, the sales process and the use of technology, and how to improve sales through staff training. The panelists – a sales/marketing executive and an expert consultant – will present approaches that will help you remove the
barriers to selling success.

Speaker(s):
Will Honan, Highland Green Management, Topsham, ME
Jane O’Connor, 55 Plus LLC, Charlemont, MA