Sell the Results

Wednesday, January 20 | 3:00 - 4:00 PM
Location: South 220

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Multifamily Builders & Developers, Sales & Marketing Professionals, Single Family - All

Track(s): Sales, Marketing & Customer Focus

Speaker(s): John Palumbo, MIRM, The Sterling Group Inc, Jacksonville, FL

What It’s About:
Sell the Results is an interactive session that incorporates powerful, cutting-edge closing strategies with the latest research on human psychology. It will focus on the science of influencing the customers’ way of thinking and persuading them to spend money with you. Learn to replace old selling habits with deliberate and compelling selling techniques in order to maximize your sales. Discover how to break through today's message-cluttered world in order to not only be heard by your customers, but to also be influential. Get ready to roll up your sleeves, hack into your customers’ mindset, and commit to a process that generates immediate results and long-term success.

What You'll Learn:
Become a totally unplugged salesperson who is approachable, spontaneous and can deliver facts and benefits unconsciously and smoothly without ever sounding like a commercial.
Make competitors irrelevant and achieve top-of-mind dominance with your customers with the help of creative and compelling on- and offline communications.
Take a closer look at your seemingly perfected presentation and learn what small, but meaningful tweaks will make a significant difference.
Learn to accelerate the sales discussion in order to identify your prospect's ideal result very early in the relationship.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)