Small Builder Strategies for Competing with the 800-pound Gorilla in Your Market

Thursday, January 21 | 1:00 - 2:00 PM
Location: South 220

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Single Family - Production , Single Family - All, Single Family - Custom

Track(s): Sales, Marketing & Customer Focus

Speaker(s): Daniel Levitan, MIRM, IRM Fellow, CMP, CSP, CAASH, Levitan & Associates, Fort Lauderdale, FL

What It’s About:
The home building industry in this country was initially localized and smaller builders dominated. By the 1970s, the larger and more successful local builders expanded first regionally then nationally. Today, many small and mid-sized local builders now find themselves trying to compete with the "big boys" who often have larger budgets and expansive resources. How is a small builder to compete? In this session, you'll learn about the substantial opportunities for local builders in every market, and how with research and thoughtful strategy, you can capitalize on these the opportunities and successfully compete with builders of any size.

What You'll Learn:
Learn local market research techniques to find the essential data you need to determine the opportunities in your market.
Identify weaknesses of the competition that you can use to differentiate your product.
Develop and implement a strong marketing strategy that holds the competition at bay and results in more sales and higher profits.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)