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Social Media

2 Hours 26 Minutes
SKU: 14AAP-CE10
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$49.00

Sunday Session

Program Track: Practice Development and Management

Moderator: Jennifer H. Doobrow
Speakers: Daniel J. Holtzclaw, Rita Zamora

Optimum utilization of social media can be challenging because of its broad spectrum and diversity. This course will review how web-based technology can play a key role in shaping a successful periodontal practice. In addition, web-based marketing focusing on practice growth and development will be discussed. A protocol for the effective installation of a social media campaign will be demonstrated, both on a global and private practice scale.

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