Spec Homes: How to Build for Customers You Have Not Yet Met

10:00 AM - 11:00 AM
Las Vegas Convention Center, North 254, Level II
Track: Business Management & Operations
Continuing Education: NAHB – 1 hour
Level: Advanced

This session will provide a comprehensive analysis of key aspects for developing speculative homes. You’ll examine the philosophy, the mathematics and the how-tos of spec homes, and using two detailed case studies, the speaker will illustrate the profit advantages and pitfalls of a spec home program. You will leave with a better understanding of why you may want to include spec home programs in your global business plan, how to set different profit margins for specs versus pre-solds, how to reducing cycle time to increase profit and production without increasing overhead and more.

Speaker(s):
Al Trellis, Home Builders Network, Mt. Airy, MD