Stop Being Out-Negotiated: The Negotiation Skills That Protect Profits

Wednesday, January 20 | 1:00 - 2:00 PM
Location: South 221

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Sales & Marketing Professionals, Single Family - All

Track(s): Sales, Marketing & Customer Focus

Speaker(s): Mar'Sue Haffner, CSP, Sales Solve Everything LLC, PLANO, TX

What It’s About:
Do you often feel that you are in a constant state of negotiation - where the sales team is negotiating more with you than with their buyers? By implementing strategies from a unique global view, you can alleviate the stress of negotiating. This session will help you gain a fresh perspective on negotiating and help you embrace new techniques. When your team understands and practices the rules of negotiating, you will increase your profits, your customer will feel comfortable about their purchase and your team will grow as master negotiators. You will learn what needs to be done - before, during and after negotiations - for success.

What You'll Learn:
Understand a customer's need to negotiate, and what you can do to play the game longer and get more counter-offers accepted.
Learn the global negotiating techniques being used and develop a better understanding of how your customers are negotiating with your sales team.
Learn negotiating techniques to use when dealing with your sales associates or customers in order to stop giving away company profits.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)