Stop Thinking Like a Builder!

1:00 PM - 2:00 PM
Las Vegas Convention Center, South 221

Format: Building Knowledge Session
Level of Content: Advanced
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Sales & Marketing Professionals, Single Family - All

Speaker(s): 
Janelle Brulotte, Quadrant Homes , Bellevue , WA
Christinia Harvey, Schell Brothers, Rehoboth Beach, DE
Jane Meagher, CSP, MIRM, CAASH, Success Strategies, Manalapan, NJ

What It’s About:
Retail trends and sales tactics are changing, and this shift is prevalent across all major industries. But as builders, are we doing enough to keep up so that we attract today's savvy buyers, create the experience they expect and maximize revenue? Hear from award-winning builders and industry thought leaders who have studied strategies across varying industries and applied lessons learned to their own companies, often pushing the envelope with their culture, branding, marketing and out-of-the-box ideas. You'll learn five philosophies redefining the homebuying experience and leave thinking like a world-class retailer, not just a builder, when it comes to your sales approaches, selling environments, design centers and marketing elements.

What You'll Learn:
Learn how to bring your buyers into a clearly defined culture that makes them want to be part of your world.
Identify the strategies other builders have used to significantly drive up their per-home revenue.
Create trust and intimacy with today's uber-educated customers and understand how this can lead directly to new home sales and increased option sales.
Hear how to borrow ideas from retailers that will improve your sales and design centers and how to attract buyers through atypical marketing.