Sustaining Clinical Practice Growth: Marketing Fact vs. Fiction

Monday Session

Program Track: Practice Development and Management

Moderator: Jeanne M. Salcetti

Speakers: George V. Duello, Paul A. Fugazzotto

Despite the numerous practice challenges facing clinical periodontists today, there is no doubt that effective strategies have been developed to ensure sustained practice growth - this presentation will discuss such strategies, and apply those to specific concerns. A detailed discussion of in-office prerequisites for a successful periodontal practice and effective interactions with referring doctors to both maximize treatment outcomes and ensure mutual practice success will be discussed in detail. Scenario building and innovative strategies for the future will be explored.

Educational Objectives:

• Learn how to help offices succeed.
• Understand effective interactions with referring colleagues.
• Be able to strategically plan to meet future challenges and ensure continued practice growth.