Take Aging-in-Place & Universal Design to the Next Level

Tuesday, January 19 | 1:00 - 2:00 PM
Location: North 264

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: 55+ Housing Builders & Developers, Remodelers, Single Family - All

Track(s): Custom Building & Remodeling

Speaker(s): William Owens, CAPS, CGR, CGP, Owens Construction Contracting Co., POWELL, OH

What It’s About:
Aging-in-Place and Universal Design have grown significantly in market share, in both new construction and remodeling, particularly because Boomers are entering their retirement years. While this market has long been seen as an opportunity for profitable growth, many custom builders and remodelers have seen mixed results. In this session, you will discover the three distinct buyer segments of the aging-in-place market segment, discuss the significant business that can be derived from homeowners of all ages and how to properly execute sales messages for each, and compare and contrast the concepts of AIP and UD.

What You'll Learn:
Gain an understanding of the potential Aging-in-Place market in terms of who is buying this type of work and how to best accommodate clients’ needs in their home.
Learn marketing and sales approaches to the three Aging-in-Place market segments, as well as how to discuss options with older adults and their key influencers.
Develop an understanding of the size and scale of the Universal Design market as compared to Aging-in-Place.
Recognize the key differences in marketing and sales messaging for the Aging-in-Place versus Universal Design prospects.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)