The Art of Engagement: Taking Digital Marketing to the Next Level

Wednesday, January 20 | 8:00 - 9:00 AM
Location: North 253

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Multifamily Builders & Developers, Sales & Marketing Professionals

Track(s): Multifamily

Speaker(s): 
Jamie Gorski, The Bozzuto Group, Greenbelt, MD | 
Amy Weedon, Merrick Towle Communications, Beltsville, MD

What It’s About:
While the digital age provides endless opportunities to creatively reach your target customers, simply marketing 'to' them is not enough. You must actively engage 'with' prospective renters to create digital conversations that will spark their interest and eventually lead them to lease with you. In this session, you'll discover: the best ways to use digital tools to uncover important demographic information about your prospects; determine which digital channels and messages to use to best target and engage with potential renters; and develop your own metrics for success.

What You'll Learn:
Understand the importance of looking beyond demographics and creating dynamic personas for your target prospects.
Determine which digital channels best connect with your target prospects, and how to actively and creatively engage with them online.
Develop realistic and meaningful measures of success so that you can feel confident in the investment of your digital marketing program.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)