The Convergence of Search (SEO) & Social Media

1:00 PM - 2:00 PM
Las Vegas Convention Center, North 262

Format: Building Knowledge Session
Level of Content: Intermediate
Track: Custom Building & Remodeling
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Remodelers, Manufacturers/Suppliers, Sales & Marketing Professionals

Speaker(s): 
Chris Behan, Socius Marketing, Tampa, FL

What It’s About:
No doubt about it, there's a buzz about search engine optimization (SEO) and social media. But the question still remains: How do builders, remodelers and home improvement companies properly integrate these different methods to establish a successful internet marketing campaign? This session is packed with proven techniques on how some of the country's top remodelers and builders are achieving online dominance by merging their search and social strategies. Additionally, the core components that drive new leads will be revealed, along with how companies just like yours have seen a 30-40% increase in leads from having a robust Internet marketing campaign.

What You'll Learn:
Realize how to properly combine SEO and social media strategies to generate promising new leads and profitable results.
Discover proven techniques you can easily implement for optimizing your website so it competes well online.
Gain knowledge about leveraging social evidence to boost your company's online reputation and increase conversion rates.