The Great Debate: Millennials or Boomers?

Tuesday, January 19 | 3:00 - 4:30 PM
Location: South 231

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Designers, Architects, Engineers & Planners, Land Development, Sales & Marketing Professionals

Track(s): Design, Land Development & Community Planning

Moderator(s): Stephen Moore, BSB Design, W Des Moines, IA

Speaker(s): 
Aldea Douglas, AARP, Washington, DC | 
Rachel Flint, Hubbell Homes LC, WEST DES MOINES, IA | 
Mitch Levinson, CAPS, CGP, CSP, MIRM, MBA, mRELEVANCE LLC, Arlington Heights, IL | 
Douglas Van Lerberghe, KEPHART, Denver, CO

What It’s About:
Will it be the Millennials or the Boomers who shape our cities and suburbs in the decades to come? What will these places and spaces look like? Will the Millennials follow the same paths their parents did and move to the suburbs? Will empty nesters sell their single family homes and move to more urban, walkable locations? These questions have been the topic of many debates in cities around the country. In this session, watch the debate take shape and see if these great debaters can change your opinions about these two markets and their influence.

What You'll Learn:
Learn the positives and negatives of attracting each demographic group to your community.
Find out which demographic group to target based on your community characteristics.
Understand the generational differences that will inform price points, location and design.
Recognize that their interests in a community and home are similar and learn how to accommodate both generations in terms of design and amenities.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.50 LU hour(s)