The Internet Elite: Best Practices in Online Sales & Marketing [Encore]

3:00 PM - 4:00 PM
Las Vegas Convention Center, South 220

Format: Building Knowledge Session
Level of Content: Intermediate
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Sales & Marketing Professionals, Single Family - All

Moderator(s): 
Mike Lyon, CMP, Mike Lyon Group, Inc., Tulsa, OK

Speaker(s): 
Will Duderstadt, M/I Homes, Columbus, OH
Mary Schumacher Becker, CMP, CSP, MIRM, Schumacher Homes, Canton, OH
Steve L. Shoemaker, MIRM, Ideal Homes, Norman, OK

What It’s About:
Learn from the foremost online sales and marketing leaders from across the country. Straight from the trenches, these pros will reveal best practices in online lead generation and conversion. In this session, you will hear real world examples and learn solutions that deliver exceptional results. Walk away with innovative ideas that will create a surge of online leads, dramatically increase your appointments and generate more sales.

What You'll Learn:
Maximize your online budget with "smart lead generation" and know how to measure results with best practices in tracking and reporting.
Learn about the role of an Online Sales Counselor, including how to recruit for this position and provide the right training for their success.
Discover next level follow-up tactics to increase engagement and necessary tools for maximized lead conversion.
Understand how to leverage the growth of mobile marketing.