The Millennial Divide: Standing the Varied Needs of This Diverse Generation of Renters

3:00 PM - 4:00 PM
Las Vegas Convention Center, North 253

Format: Building Knowledge Session
Level of Content: Intermediate
Track: Multifamily
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.00 LU hour(s)
Appropriate for: Multifamily Builders & Developers

Speaker(s): 
Lori Snider, The Lori Snider Company, Aurora, CO

What It’s About:
The youngest are leaving high school. The oldest are starting families. Obviously, the needs and desires of first wave Millennial renters are much different than the second, yet it is easy to assume this generation is a monolithic block with the same needs and wants. In this session, you'll explore the shifting dynamics between younger and older Millennial renters, and look at key ways the younger group is different from their older counterparts. You'll also discuss the evolving needs of first wave lifestyle renters and how to adapt your marketing and design approach to resonate with each generational sub-group.

What You'll Learn:
Gain a better understanding of the differences in Millennial subgroups and their unique preferences regarding lifestyle needs and wants in apartment living.
Discover new ways to attract different Millennial subgroups with specific lifestyle offerings and messaging.
Understand the core values of each subgroup and how to translate those values to specific lifestyle offerings.
Explore the unique preferences of Millennials regarding needs and wants in apartment living.

Related Program(s):
Data on Designing for Millennials
The Millennial Solution: How to Recruit & Retain This New Generation of Skilled Labor
60 Minutes Live: Design a Millennial Floor Plan