The New Empowered Client: How Social, Local & Mobile are Transforming the Way Consumers Build and Renovates

8:00 AM - 9:00 AM
Las Vegas Convention Center, South 223, Level II
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB – 1 hour
Level: Novice

Mobile, local and social technologies are empowering
homeowners in a way never before seen and are removing barriers that formerly limited their ability to get information and ideas. These tools are changing how consumers research, hire, refer and even collaborate and communicate with building professionals. The implications for industry professionals cannot be ignored. This session will teach you how to change the way you create and manage your online presence, making the most of these new tools. You’ll gain insights into consumer
building and renovating priorities based on a Houzz survey of more than 100,000 respondents – the largest survey of consumer building, remodeling and decorating activity ever conducted – and delve into the motivations and challenges behind their past and future projects. You’ll also learn best practices from other architects, builders and designers who
are thriving thanks to non-traditional marketing and successful online and community engagement.

Moderator:
Liza Hausman, Houzz, Palo Alto, CA

Speaker(s):
Kayron Brewer, Studio KB, Seattle, WA
Chris Chumbley, USI Design & Remodeling, Grand Prairie, TX
John Kraemer, John Kraemer & Sons, Edina, MN