The State of Social Media 2014 [Encore]

3:00 PM - 4:00 PM
Las Vegas Convention Center, South 221, Level II
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB – 1 hour
Level: Intermediate

Social media is continually evolving and offering businesses and consumers new ways to interact. It can seem impossible to keep up! Get armed with the latest marketing and communications research and real-life practical examples pertaining to the direction
of social media for 2014 as it relates to the home building industry. Topics covered include trends in social media, the latest developments with Facebook, the growing importance of creating a visual identity, SEO authorship and the importance of tapping into
contextual social networks. THIS IS A REPEAT OF THE SESSION OFFERED ON TUESDAY, FEBRUARY 4, FROM 1:00-2:00 PM.

Speaker(s):
Chad Davis, NAHB, Washington, DC
Jamie Gorski, The Bozzuto Group, Greenbelt, MD
Carol Morgan, mRELEVANCE LLC, Cartersville, GA