The State of Social Media 2015: Getting the Picture

10:00 AM - 11:00 AM
Las Vegas Convention Center, South 229

Format: Tech Hub Session 
Level of Content: Intermediate
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: HBA Staff, Sales & Marketing Professionals

Speaker(s): 
Chad Davis, NAHB, Washington, DC
Carol Morgan, CAPS, CSP, MIRM, mRELEVANCE LLC, Cartersville, GA

What It’s About:
It's been said that one year in the real world is like five on the internet. So that means a lot has happened in digital media since IBS 2014. For the past few years, "The State of Social Media" has offered you a broad look at the latest developments, but this year's session is going deeper. You will learn about the increasing importance of images in social media at the start of 2015, and talk in-depth about how you can position your company to take advantage of those trends through best practices. You'll hear what works on blogs, Facebook, Instagram, Pinterest and Houzz, and also talk about NAHB's experiment with SnapChat as well as any other platforms that may become relevant to the building industry by 2015.

What You'll Learn:
Understand the rise of visual communication and the need to develop a visual identity for your company.
See how images can improve the search results for your blog, and help encourage readership.
Learn why using images on social media benefits engagement and why that is good for your website.
Recognize the legal ramifications and pitfalls of digital image use in the digital media age.