The Ultimate Online Sales Counselor

1:00 PM - 2:00 PM
Las Vegas Convention Center, South 220

Format: Building Knowledge Session
Level of Content: Intermediate
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Multifamily Builders & Developers, Sales & Marketing Professionals, Single Family - All

Moderator(s): 
Tammie Smoot, MIRM, Builders Digital Experience, Cary, NC

Speaker(s): 
Paula Huggett, The Bokka Group, Denver, CO
Maurie Jones, Wayne Homes, Uniontown, OH
Bruce Rosenblatt, Bozzuto Homes, Greenbelt, MD

What It’s About:
In a hypermedia age, instant follow-up can mean the difference between a prospect buying from you or the competition, so how do you create an ultimate online sales program that responds to the needs of today's fickle buyer? Whether you're hiring your first Online Sales Counselor, or taking your existing program to the next level, this "how-to" session will provide examples and strategies for establishing trust to overcome the fears of prospective buyers. Hear from four of the industry's leading women about what works best for converting online traffic to on-site appointments.

What You'll Learn:
Get insight into how top builders are staffing their online model center and setting more appointments than ever.
Examine step-by-step what it takes to create an online sales program guaranteed to boost sales in any market.
See what it takes to hire (and retain) fabulous online sales counselors - from training to compensation.
Learn how to overcome objections of existing staff and create accountability throughout your organization.