This Is the Life! Creating a Lifestyle that Motivates the 50+ Buyer

3:00 PM - 4:00 PM
Las Vegas Convention Center, North 252

Format: Building Knowledge Session
Level of Content: Intermediate
Track: 50+ Housing
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: 50+ Housing Builders & Developers, Sales & Marketing Professionals

Speaker(s): 
Deborah Blake, Cecilian Worldwide, Litchfield Park, AZ
Judy Julison, First Service Residential, Eatontown, NJ
Dave Reitz, HR Green, Inc., McHenry, IL

What It’s About:
A fundamental consideration for the 50+ buyer is the lifestyle opportunity offered within a community. Developers, builders, planners and property managers alike can set their communities apart by understanding how to build, market, sell and deliver their lifestyle offerings. This session will explore how lifestyle can be demonstrated through careful land and site planning at the outset of a project. It will also address how lifestyle should permeate all aspects of the sales and marketing program to differentiate your community. You'll learn the key components and strategies for start-up of a community's lifestyle offerings and contemporary trends in programming for the 50+ market.

What You'll Learn:
Examine how to plan communities in order to demonstrate and maximize the impact of the lifestyle that you're selling.
See how you can integrate and showcase lifestyle throughout the sales and marketing process to increase sales and referrals.
Learn the key components and contemporary trends in developing lifestyle programs for your community so that you can maximize these distinct offerings for your buyers.

Related Program(s):
Victory at Verrado: A New Vision for Master Planned Communities
New Spin on an Old Favorite: Making Email Your Most Valuable Tool for Reaching 50+ Buyers
Economic & Market Forecast for the 50+ Housing Industry