Thought Leader Session: Tech Trailblazers - Home Building in the Digital Age

Wednesday, January 20 | 3:00 - 4:00 PM
Location: South 229

Format: Innovation Session 
Level of Content: Advanced 

Appropriate for: Remodelers, Sales & Marketing Professionals, Single Family - All

Track(s): Business Management & Operations

Speaker(s): 
Tim Costello, Builders Digital Experience (BDX), Austin, TX | 
Liza Hausman, Houzz, Palo Alto, CA | 
Gene LaNois, Nest Labs, Palo Alto, CA

What It’s About:
From the houses we build to the way we sell them, home building is being digitally transformed. During this fascinating Thought Leader session, three giants in housing and tech will share their insights-TED talks style-about our industry's digital future. Liza Hausman, VP of Industry Marketing at Houzz, will examine the internet's effect on how we shop and why winning the Zero Moment of Truth is critical for marketers. GM of Nest's Professional Channel, Gene LaNois will discuss the connected home, the explosion of new tech products and the need to build homes that take care of themselves and the people inside. Finally, Tim Costello, CEO of BDX, will share the latest tools and strategies for creating a richer, more dynamic buyer experience.

What You'll Learn:
Explore how technology, digital media, the Internet of Things and shifting demographics are bringing about the "digital transformation" of home building.
Examine the internet's role in changing buyer habits and how the online decision-making "Zero Moment of Truth" affects everything from product choice to contractor hiring.
Gain insight into the future of the connected home and what it means for the building community.
Learn how your company can make the most of these digital technologies and marketing channels and position itself to successfully build and sell in the new digital age.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)