Understandig & Utilizing Competitive Market Analysis

10:00 AM - 11:00 AM
Las Vegas Convention Center, South 221, Level II
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB – 1 hour
Level: Advanced

Only a few builders in North America use competitive market analysis to analyze potential and existing projects, even though there is little to no cost. This model of review allows you to dig deeper into your market by tracking the effects of sales velocity in relation to price changes, standard features, incentives and location. Learn how to maximize your pricing in relation to velocity and avoid competitors outselling you just because you don’t have the best information. By the end of this session, you’ll dramatically increase your chances for success when looking at new land
opportunities.

Speaker(s):
Mike Benshoof, Benshoof Builders, Orlando, FL