Utilizing Color & Design Trends to Impress Buyers & Increase Profits

Wednesday, January 20 | 8:00 - 9:00 AM
Location: South 220

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Designers, Architects, Engineers & Planners, Single Family - All

Track(s): Design, Land Development & Community Planning

Speaker(s): 
Ruthanne Hanlon, Columbus, OH | 
Jane Meagher, CSP, MIRM, CAASH, Success Strategies, Manalapan, NJ

What It’s About:
See how technology, Gen Y and changing lifestyles are impacting our homes and how we live in them. Learn what color and design trends today's buyers expect to have for their new homes. This session will not only discuss the latest design trends for new home construction, but will also show these trends in action with examples of how builders are using them as a differentiator to sell upgrades and increase buyer satisfaction. If you're still offering corner whirlpool tubs as a standard, you need to attend this session.

What You'll Learn:
Learn what elements, colors and design aspects are trending.
Learn how to offer and profit from trending elements and design changes.
Change your approach to upgrades and how to showcase them for maximum impact.
Determine how color trends influence buyers in their home purchase.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.00 LU hour(s)