Victory at Verrado: A New Vision for Master Planned Communities


10:00 AM - 11:00 AM
Las Vegas Convention Center, North 252

Format: Building Knowledge Session
Level of Content: Advanced
Track: 50+ Housing
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: 50+ Housing Builders & Developers, Designers, Architects, Engineers & Planners, Land Development

Deborah Blake, Cecilian Worldwide, Litchfield Park, AZ
Manny Gonzalez, AIA, LEED, KTGY Group, Los Angeles, CA
Mary Jo Peterson, CKD, CBD,, CKD, CBD, CAPS, Mary Jo Peterson, Inc Design and Consulting, Brookfield, CT
Nick Taratsas, DMB, Scottsdale, AZ

What It’s About:
Widely published and praised for its neo-traditional planning and attention to design detail, the Verrado community near Phoenix broke new ground for master-planned communities a decade ago. Verrado is now raising the bar again by integrating four age-qualified communities into the Victory District. Design guidelines are typical of most master-plans, but hear how this developer went beyond just great looking homes to also create great living homes, breaking the mold for how age qualified homes function. In this advanced session, you'll explore this case study in detail and the process and forethought that went into creating this astounding community, and leave with ideas that you can incorporate into your established 50+ communities.

What You'll Learn:
See how several age qualified neighborhoods and a dedicated community center can be seamlessly integrated into the existing fabric of an established master plan.
Learn about the unique "pattern language" design guidelines created by collaboration among the developer, architect, interior designer, sales and marketing and UD consultant.
Explore the variety of floor plans that resulted when merchant builders incorporated new spatial arrangements and universal design into their new homes.
Hear insights into what was learned in the process, including what worked well and what they would do differently the next time.

Related Program(s):
This Is the Life! Creating a Lifestyle that Motivates the 50+ Buyer
20 Questions You Always Wanted Answered About 50+ Design
Architectural Plan Review Workshop 1

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